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What began as one man's quest to find character toys for his little girl, has grown to become one of the leading online toy stores featuring character themed merchandise! Everyday, hundreds of parents and children shop our fantastic online selection of toys, clothing, and personalized products for kids - all starring their favorite friends from Disney, Nickelodeon, PBS KIDS, and more! Featuring classics like Strawberry Shortcake and Curious George plus new favorites like Nick Jr.'s Paw Patrol and Bubble Guppies, you'll find familiar friends and favorite role models - all in one place.