The extraordinary can only be achieved if you overcome limits. Really outstanding things don't come about if you always stick to the rules. To win, you have to be ready to lose. This was the consideration that led to the creation of Onepiece on a sluggish Sunday in Oslo in 2007. The attempt to capture a carefree Sunday with idleness and to put it into terms ultimately led to the idea of creating a brand around the art of "slacking".
