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The Group commenced trading as a single store in Maidenhead, founded by Mike Ashley in 1982. We have now expanded to become not only the UK’s leading sports retailer by revenue and operating profit, but also the owner of a significant number of world famous sport, fashion and lifestyle brands. Currently we operate c. 420 sports stores in the UK alone, the majority of which trade under the SPORTSDIRECT.com fascia. The Premium Lifestyle division operates c. 130 stores in the UK, under fascia’s which include Flannels, Cruise, USC and Van Mildert. Internationally our growth has proven unrelenting, with our products being offered via wholly-owned retail outlets, joint ventures with other retailers and stores in other retailer’s stores. We currently operate c. 270 stores in 19 European countries, and our strategy is to expand into all major EEA countries over the next 3 - 5 years.

Sports Direct Coupon, Promo Code 30% Discounts for 2021 Visit Store

This coupon code is invalid or has expired.

10%
Off
10% The Ovie Everlast Collection

Knock 10% Off The Ovie Everlast Collection

  • Get Code1234OVIE10
Expired : 2022-09-11
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Free
Delivery
Free Delivery On $60

Take Now! Free Delivery On Orders Over $60+

  • Get Deal
Expired : 2022-09-11
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70%
Off
70% Off Ladies Top Sale

Get 70% Off On Selected Ladies Top Sale

  • Get Deal
Expired : 2022-09-11
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Get
$5
Get $5 With $100 Spend

Get $5 Voucher With $100 Spend

  • Get Deal
Expired : 2022-09-11
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Save
40%
Save 40% Bikes And Equipment

Save Up To 40% Off Exercise Bikes And Equipment

  • Get Deal
Expired : 2022-09-11
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Save
10%
Save 10% Black Fitness Gear

Take 10% Off Courtney Black Fitness Gear

  • Get CodeCOURTNEY1
Expired : 2022-09-11
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50%
Off
50% Off RRP Fitness Equipment

Get 50% Off RRP On Fitness Equipment

  • Get Deal
Expired : 2022-09-11
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Only
$33
Galaxy Elite Trainers Only $33

Buy Adidas Galaxy Elite Trainers Only $33

  • Get Deal
Expired : 2022-09-11
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90%
Off
90% Off Hoodies & Jackets

Get Up To 90% Off On Hoodies & Jackets

  • Get Deal
Expired : 2022-09-11
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50%
Off
50% Off Kids Footwear

Get Up To 50% Off Kids Footwear Sale

  • Get Deal
Expired : 2022-09-11
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25%
Off
25% Off Women's Footwear

Get 25% Off Clearance Women's Footwear

  • Get Deal
Expired : 2022-09-11
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Only
$9
Dunlop Golf Trouser Mens Only $9

Buy Dunlop Golf Trouser Mens Only $9

  • Get Deal
Expired : 2022-09-11
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Only
$24
Arseal Prematch Shirt Only $24

Buy Puma Arseal Prematch Shirt Only $24

  • Get Deal
Expired : 2022-09-11
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50%
Off
50% Off Clothing & Footwear

Get 50% Off Convers Clothing & Footwear

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Expired : 2022-09-11
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70%
Off
Outlet Up To 70% Off

Buy Now! Outlet Up To 70% Off

  • Get Deal
Expired : 2022-09-11
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10%
Off
Students! Get 10% Off

Students! Enjoy Now A 10% Discount

  • Get Deal
Expired : 2022-09-11
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From
$5
Give Gift Cards From $5

Buy Now! Gift Cards Starting At $5

  • Get Deal
Expired : 2022-09-11
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Full
Refund
Full Refund Within 28 Days

Within 28 Days, You Will Get A Full Refund.

  • Get Deal
Expired : 2022-09-11
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The Group commenced trading as a single store in Maidenhead, founded by Mike Ashley in 1982. We have now expanded to become not only the UK’s leading sports retailer by revenue and operating profit, but also the owner of a significant number of world famous sport, fashion and lifestyle brands.  Currently we operate c. 420 sports stores in the UK alone, the majority of which trade under the SPORTSDIRECT.com fascia. The Premium Lifestyle division operates c. 130 stores in the UK, under fascia’s which include Flannels, Cruise, USC and Van Mildert. Internationally our growth has proven unrelenting, with our products being offered via wholly-owned retail outlets, joint ventures with other retailers and stores in other retailer’s stores. We currently operate c. 270 stores in 19 European countries, and our strategy is to expand into all major EEA countries over the next 3 - 5 years.



Discount Description Expires
Get Code 10% The Ovie Everlast Collection Not Usable 2022-09-11
DEAL Free Delivery On $60 Not Usable 2022-09-11
DEAL 70% Off Ladies Top Sale Not Usable 2022-09-11
DEAL Get $5 With $100 Spend Not Usable 2022-09-11
DEAL Save 40% Bikes And Equipment Not Usable 2022-09-11
Get Code Save 10% Black Fitness Gear Not Usable 2022-09-11
DEAL 50% Off RRP Fitness Equipment Not Usable 2022-09-11
DEAL Galaxy Elite Trainers Only $33 Not Usable 2022-09-11
DEAL 90% Off Hoodies & Jackets Not Usable 2022-09-11
DEAL 50% Off Kids Footwear Not Usable 2022-09-11
DEAL 25% Off Women's Footwear Not Usable 2022-09-11
DEAL Dunlop Golf Trouser Mens Only $9 Not Usable 2022-09-11
DEAL Arseal Prematch Shirt Only $24 Not Usable 2022-09-11
DEAL 50% Off Clothing & Footwear Not Usable 2022-09-11
DEAL Outlet Up To 70% Off Not Usable 2022-09-11
DEAL Students! Get 10% Off Not Usable 2022-09-11
DEAL Give Gift Cards From $5 Not Usable 2022-09-11
DEAL Full Refund Within 28 Days Not Usable 2022-09-11