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The Group commenced trading as a single store in Maidenhead, founded by Mike Ashley in 1982. We have now expanded to become not only the UK’s leading sports retailer by revenue and operating profit, but also the owner of a significant number of world famous sport, fashion and lifestyle brands. Currently we operate c. 420 sports stores in the UK alone, the majority of which trade under the SPORTSDIRECT.com fascia. The Premium Lifestyle division operates c. 130 stores in the UK, under fascia’s which include Flannels, Cruise, USC and Van Mildert. Internationally our growth has proven unrelenting, with our products being offered via wholly-owned retail outlets, joint ventures with other retailers and stores in other retailer’s stores. We currently operate c. 270 stores in 19 European countries, and our strategy is to expand into all major EEA countries over the next 3 - 5 years.

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10%
Off
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Expired : 2022-09-11
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Free
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Expired : 2022-09-11
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70%
Off
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Expired : 2022-09-11
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Get
$5
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Expired : 2022-09-11
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40%
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Expired : 2022-09-11
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10%
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Expired : 2022-09-11
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50%
Off
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Expired : 2022-09-11
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Only
$33
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Expired : 2022-09-11
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90%
Off
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Expired : 2022-09-11
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50%
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Expired : 2022-09-11
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25%
Off
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Expired : 2022-09-11
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Only
$9
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Expired : 2022-09-11
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Only
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Expired : 2022-09-11
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50%
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Expired : 2022-09-11
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70%
Off
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Expired : 2022-09-11
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10%
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Expired : 2022-09-11
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From
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Expired : 2022-09-11
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Full
Refund
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Expired : 2022-09-11
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The Group commenced trading as a single store in Maidenhead, founded by Mike Ashley in 1982. We have now expanded to become not only the UK’s leading sports retailer by revenue and operating profit, but also the owner of a significant number of world famous sport, fashion and lifestyle brands.  Currently we operate c. 420 sports stores in the UK alone, the majority of which trade under the SPORTSDIRECT.com fascia. The Premium Lifestyle division operates c. 130 stores in the UK, under fascia’s which include Flannels, Cruise, USC and Van Mildert. Internationally our growth has proven unrelenting, with our products being offered via wholly-owned retail outlets, joint ventures with other retailers and stores in other retailer’s stores. We currently operate c. 270 stores in 19 European countries, and our strategy is to expand into all major EEA countries over the next 3 - 5 years.



Discount Description Expires
Get CodeOVIE10 10% The Ovie Everlast Collection Not Usable 2022-09-11
DEAL Free Delivery On $60 Not Usable 2022-09-11
DEAL 70% Off Ladies Top Sale Not Usable 2022-09-11
DEAL Get $5 With $100 Spend Not Usable 2022-09-11
DEAL Save 40% Bikes And Equipment Not Usable 2022-09-11
Get CodeCOURTNEY10 Save 10% Black Fitness Gear Not Usable 2022-09-11
DEAL 50% Off RRP Fitness Equipment Not Usable 2022-09-11
DEAL Galaxy Elite Trainers Only $33 Not Usable 2022-09-11
DEAL 90% Off Hoodies & Jackets Not Usable 2022-09-11
DEAL 50% Off Kids Footwear Not Usable 2022-09-11
DEAL 25% Off Women's Footwear Not Usable 2022-09-11
DEAL Dunlop Golf Trouser Mens Only $9 Not Usable 2022-09-11
DEAL Arseal Prematch Shirt Only $24 Not Usable 2022-09-11
DEAL 50% Off Clothing & Footwear Not Usable 2022-09-11
DEAL Outlet Up To 70% Off Not Usable 2022-09-11
DEAL Students! Get 10% Off Not Usable 2022-09-11
DEAL Give Gift Cards From $5 Not Usable 2022-09-11
DEAL Full Refund Within 28 Days Not Usable 2022-09-11