Alcott was born in 1990 as a key brand of the Capri Group and grew rapidly, establishing itself in less than 20 years in Italy and abroad as one of the main players in the fast fashion retail sector. Born as an exclusively male brand, it evolved following the needs of the market, adding to the original collection, in the early 2000s, a female line, Alcott Los Angeles, which now represents 30% of the turnover
